In 2025, a familiar name in Richmond’s fitness scene is expanding its wellness footprint with a bold new concept: a Pilates- and Lagree-focused studio in the Fan district. Angie Hardison, founder of The Hot Yoga Barre, is launching Re+forme at 1320 W. Cary St., a 2,200-square-foot space designed to blend high-intensity, low-impact training with Pilates-inspired movements. The project marks the first Lagree licensee opening in Richmond, signaling a broader trend toward hybrid studios that fuse ballet, yoga, and bodyweight conditioning under one roof. This expansion isn’t just about new equipment; it’s about building a community where athletes at every level feel supported, challenged, and connected through expertly coached classes and a welcoming studio culture. Read on to explore how Re+forme channels Hardison’s lifelong commitment to movement into a concept that complements her existing Hot Yoga Barre offerings and expands access to diverse fitness modalities for Richmond residents.
Hot Yoga Barre Owner Expands Wellness Offerings with New Pilates and Lagree Studio in the Fan
Angie Hardison’s journey in the fitness world began on point shoes and barre floors, evolving into corporate wellness and boutique studio ownership. Born into ballet, she started teaching movement at 16 and discovered early on that guiding others through structured, science-based workouts brought both physical results and lasting motivation. The Hot Yoga Barre, her flagship concept, debuted in Willow Lawn in 2015 and expanded to a second location in Midlothian in 2019. Those experiences provided more than commercial growth; they cultivated a community ethos centered on discipline, technique, and support. When Hardison sought a new space for a fresh fitness concept, she didn’t settle for a simple expansion of hot yoga or barre. She wanted something complementary—yet distinct enough to attract people who might not yet be drawn to her existing classes. The former Maiden Motion location, a cardio and barre studio, presented an ideal canvas for a different energy, and the decision to evolve what they offer felt natural. Re+forme’s mission is to bridge Pilates-based precision with Lagree’s resistance-based conditioning, creating a holistic platform that emphasizes control, alignment, and progressive intensity.
The founding team behind Re+forme includes seasoned instructors from The Hot Yoga Barre, ensuring a seamless transfer of community values and coaching quality. Hardison emphasizes that the studio’s success has always hinged on its people—the instructors who bring energy, expertise, and empathy to every session. In Richmond, Re+forme will operate with a lobby and lounge area designed to foster connection between classes, plus a studio space equipped with 12 Lagree machines, which positions the studio as a prime destination for high-intensity training that’s accessible to newcomers and seasoned athletes alike. The opening plan envisions a gradual ramp-up in member onboarding, starting with a limited founding membership. The current offer includes a 50-slot founding membership for unlimited classes at $225 per month, a price point designed to invite early adopters to anchor the community as the schedule expands. A single drop-in class is priced at $39, with multi-class options that provide better value—$185 for five classes and $525 for 15 classes. Monthly memberships offer flexibility, with options ranging from four to unlimited classes per month, priced at $130, $225, and $350 respectively.
Re+forme’s class lineup centers on three offerings: Re+forme Method (Pilates-based movements that emphasize control and long-range mobility), Re+forme Lagree (the classic Lagree approach using slow, resistance-based movement on Megaformers), and Re+Set (a yoga-inspired stretch and mobility sequence designed for recovery and flexibility). This structure invites a broad audience—from people integrating fitness into a busy routine to athletes seeking targeted strength and mobility work. In addition to the in-studio experiences, Hardison’s approach is anchored in a people-first culture. The team will be scaled with roughly 10 to 12 instructors in the initial phase, all of whom have previously collaborated with The Hot Yoga Barre. The message is clear: the same energy that built a loyal community in Richmond can translate into Re+forme’s growth trajectory, reinforcing the belief that fitness success comes from people who care as much about technique as they do about motivation.
Opportunities to engage extend beyond the studio floor. Re+forme’s licensing status as the first Lagree licensee in Richmond solidifies its role in the broader Lagree Fitness ecosystem, inviting collaboration with Lagree-affiliated equipment suppliers and fitness brands. This alignment aligns with a broader movement in 2025 toward hybrid fitness experiences that weave together Pilates, barre, and high-intensity training to optimize results and adherence. The studio also embraces a gear-conscious approach, potentially pairing with brands like Lululemon and Alo Yoga for apparel, Manduka for mats, and Pure Barre-inspired mobility routines to complement the Re+Set offerings. The concept also naturally complements cross-training relationships with studios and brands such as YogaWorks, CorePower Yoga, and club pilates studios, creating pathways for members to explore complementary practices while staying connected to Re+forme’s core programming. For readers following market trends, the evolution at Re+forme mirrors industry conversations around wellness ecosystems and the importance of community in sustained fitness engagement. A closer look at industry trends and partnerships can be found in resources such as Fitness Warrior Nation’s coverage of wellness trends and gear-guided fitness discussions.
To put Re+forme’s location and concept into perspective, consider that the Fan district represents a vibrant, walkable community with a dense concentration of residents who value fitness, wellness, and wellness-forward living. The 2,200-square-foot space preserves a familiar layout from Maiden Motion, offering continuity for longtime locals while enabling updates as the business matures. The plan to open in early September signals a measured, deliberate rollout designed to ensure training quality and customer experience. Hardison’s leadership style—rooted in decades of coaching and a belief in the “secret sauce” of a strong team and a supportive community—has been a defining characteristic of The Hot Yoga Barre. Re+forme aims to translate that energy into Lagree-based conditioning and Pilates-style precision that can attract new participants while providing existing Hot Yoga Barre members with appealing upgrades and cross-training opportunities. The overarching message is clear: fitness is a personal journey, and Re+forme seeks to be a reliable partner along the path to strength, mobility, and confidence. Re+forme’s opening is more than a new studio; it’s a signal that Richmond is embracing a broader, more integrated wellness toolkit.
| Aspect | Details |
|---|---|
| Location | 1320 W. Cary St., Richmond, VA |
| Layout | Lobby + Lounge + Studio with 12 machines |
| Opening window | Early September 2025 |
| Founding membership | 50 slots, unlimited classes, $225/mo |
| Pricing options | Drop-in $39; 5-pack $185; 15-pack $525; 4-class/mo $130; 8-class/mo $225; unlimited $350 |
| Staff | ~10–12 instructors (current Hot Yoga Barre team) |
Re+forme Class Portfolio: Pilates-based Precision, Lagree Power, and Mobility Spectrum
Central to Re+forme’s appeal is a triad of class types designed to cater to diverse goals and experience levels. The Re+forme Method emphasizes Pilates-based movements that cultivate core strength, spinal alignment, and controlled muscle recruitment. This approach is ideal for clients prioritizing posture improvement, injury prevention, and progressive loading that respects joint health. The class design integrates breathwork, precise cueing, and intentional sequencing to help participants transfer gains from the mat to everyday life. For newcomers, the Method offers a gentle entry point with scalable options, ensuring that foundational proficiency is established before advancing to more complex patterns. For seasoned athletes, it provides a platform to refine form, increase muscle endurance, and optimize neuromuscular connection. In addition to physical benefits, the Method contributes to mental steadiness, thanks to mindful pacing and deliberate movements that reduce stress while boosting confidence in body control.
The Re+forme Lagree class remains the studio’s flagship for those seeking high-intensity, low-impact conditioning. Lagree Fitness has grown into a global movement that challenges muscular strength, balance, and endurance through slow, controlled, resistance-based movements performed on Lagree Megaformers. The emphasis on tempo, alignment, and continuous tension creates a demanding workout that can be tailored to individual capacity. For participants tracking progress, Lagree offers clear metrics—time under tension, range of motion, and progression on machine settings. Re+forme Lagree blends Pilates principles with a deliberate strength-building philosophy, helping the body to adapt gradually while avoiding peak joint stress associated with high-impact formats. This approach resonates with individuals who want serious results without sacrificing long-term joint health. The studio will also host Re+Set, a mobility-focused option that blends yoga-inspired stretching with dynamic mobility work to complement the strength and conditioning components. Re+Set targets muscle length, fascial release, and range of motion, promoting faster recovery and better movement quality across daily activities and sport-specific tasks. Together, these offerings create a comprehensive framework that supports sustainable progress, whether your goal is leaner composition, improved athletic performance, or enhanced everyday flexibility.
Pricing structure aligns with accessibility and flexibility. The founding membership presents a compelling entry point for early participants, while drop-in and multi-pack options provide short-term access for visitors and busy professionals. For community members who want to mix disciplines, Re+forme’s schedule can pair with the Hot Yoga Barre timetable, enabling cross-training days that optimize recovery and performance. The broader concept aligns with industry trends showing that hybrid studios can deliver better engagement and retention by offering a broader palette of movement modalities. For readers seeking further context on wellness trends and cross-disciplinary fitness, Fitness Warrior Nation’s coverage and trend reports offer useful perspectives. Fitness wellness trends explore similar evolutions across studios, gyms, and boutique brands.
Class-type details and expected outcomes:
- Re+forme Method — Pilates-based movements focusing on core stability, poster alignment, and breath control. Expect improved posture, balanced muscular development, and a foundation for advanced mat work.
- Re+forme Lagree — Slow, resistance-based movements on Megaformers to build strength, endurance, and motor control with reduced impact on joints. Great for athletes and busy professionals seeking efficient, high-output workouts.
- Re+Set — Mobility and flexibility emphasis through yoga-inspired stretches and mobility drills. Targets fascia, range of motion, and recovery to complement strength work.
To complement the class lineup, Re+forme will emphasize gear and apparel partnerships that reflect the quality standards of top studios nationwide. Expect collaborations or product recommendations associated with brands such as Lululemon, Alo Yoga, Manduka, and Fabletics, integrating apparel, mats, and accessories that align with the studio’s high-performance ethos. These associations are not just about apparel; they’re about creating a holistic experience where athletes can train, recover, and gear up in a cohesive ecosystem. For readers curious about gear standards and the impact of high-quality equipment on performance, references to brands like Manduka, YogaWorks, and CorePower Yoga can offer additional context on how studios curate their mat selection, grip, and mobility props. To stay informed on cross-brand partnerships in fitness, you can explore industry discussions and consumer guides from Fitness Warrior Nation and related wellness outlets.
Community building remains central to Re+forme’s philosophy. The mentorship and camaraderie that characterize The Hot Yoga Barre’s culture will be extended to the Lagree- and Pilates-focused community, fostering accountability and peer support. The studio’s leadership believes that a strong team multiplies outcomes: when instructors are passionate, well-trained, and aligned with the studio’s mission, clients experience consistent quality and meaningful motivation. This philosophy will guide ongoing staff development and client communication as the Re+forme brand matures in Richmond.
As with any growing concept, challenges exist, including balancing a newly opened space with ongoing class demand, maintaining equipment maintenance cycles, and ensuring seamless scheduling for cross-disciplinary members. The plan to maintain a similar layout to Maiden Motion initially helps with familiarity while enabling targeted updates as the membership base expands. In the broader context of 2025, social proof from early member stories and a clear value proposition will be crucial to sustain momentum, particularly as more studios experiment with hybrid formats. For readers seeking broader context on how hybrid fitness studios are evolving, the section on wellness trends provides a compass for how Re+forme fits into the landscape.
Community, Team, and the Student Experience at Re+forme
Re+forme is designed to feel like a home away from home for athletes at every stage of their journey. The studio’s community-first approach mirrors the values that have sustained The Hot Yoga Barre’s growth, with a team of instructors who know how to motivate without overloading. The leadership team recognizes that people are the most important asset; the right instructors create trust, safety, and enthusiasm that translate into consistent attendance and personal progress. The Founding Membership program is more than a price; it’s a social agreement among early adopters and staff that growth happens when people feel seen, coached, and surrounded by peers who share a commitment to progress. The staff will number around 10–12 people in the initial phase, drawn from Hardison’s existing network of experienced teachers who embody the studio’s values of discipline, care, and community.
Member experience is designed around three core pillars: personalization, progression, and community. Personalization comes from high-quality cueing and form corrections, ensuring that each participant receives feedback tailored to their body mechanics. Progression is built into the class design, with Re+forme Method, Lagree, and Re+Set offering scalable intensity so beginners can grow into the more demanding formats. Community is cultivated through welcoming spaces, collaborative activities, and social events that extend beyond the studio floor. This approach aligns with broader wellness narratives that emphasize mental wellness and social connectedness as vital components of fitness outcomes. For those who want to explore the intersection of mental wellness and physical performance, resources such as Mental Wellness Strategies and Wellness Trends provide relevant insights as fitness spaces become more holistic.
Hardison’s perspective on the team and community is clear: “The secret sauce of the Hot Yoga Barre’s success has always been our team and community—passionate, skilled, and soul-driven. They’ve created something extraordinary, and now they’ll bring that same energy to Re+forme.” The studio’s mission is to make clients feel strong, supported, and connected, not just physically but as part of a larger wellness journey. The Richmond community can anticipate programming that blends Pilates precision with Lagree strength in a way that respects each participant’s starting point, while creating opportunities to celebrate progress with peers. The social fabric surrounding Re+forme will be enhanced by cross-promotions with local gyms and wellness brands, enabling members to sample complementary classes and build a well-rounded fitness routine. For readers looking to stay connected with the local health scene, the community angle remains a powerful driver of engagement and loyalty, and it aligns with Fitness Warrior Nation’s broader coverage of fitness culture and community-building initiatives.
Pricing and membership remain a focal point for potential members who want value and flexibility. The founding membership provides unlimited access for a fixed monthly rate, and the individual per-class options offer a low-risk way to try Lagree or Pilates without long-term commitments. The studio plans to maintain a balance between affordable entry options and premium, instructor-led programming that delivers measurable results. As part of the community-building strategy, staff will facilitate events and workshops that deepen members’ understanding of technique, recovery, and mobility, further reinforcing Re+forme as a hub for movement education in Richmond. For readers following local market dynamics, these strategies echo broader industry insights on member retention and value-centered pricing, which are discussed in wellness trend analyses by Fitness Warrior Nation.
- Instructors bring transferable expertise from The Hot Yoga Barre.
- Small-group workshops will enhance technique and motivation.
- Community events will foster social connections and accountability.
- Cross-training opportunities with nearby studios will broaden accessibility.
Location Strategy, Licensing, and Market Position for Re+forme in Richmond
Re+forme is positioned as a strategic extension of a thriving local fitness brand, leveraging the founder’s experience to expand into a new format with a strong licensee network behind Lagree Fitness. The Fan district offers a walkable, density-rich environment that supports quick class turnover and frequent community engagement. The 2,200-square-foot footprint is optimized to deliver an efficient flow: a welcoming lobby, a lounge for downtime between sessions, and a studio outfitted with 12 Lagree machines—an arrangement that mirrors best practices observed in successful Lagree studios across major markets. The decision to preserve Maiden Motion’s layout in the early months reflects a pragmatic approach—minimizing disruption for existing clients while the Re+forme concept matures. Hardison’s plan to make space upgrades as the business scales ensures the design remains modern and functional as demand grows. This measured approach is consistent with contemporary market strategies that emphasize sustainable growth, quality coaching, and a measured pace for expansion.
Licensing as the first Lagree licensee in Richmond represents both an opportunity and a responsibility. It positions Re+forme at the forefront of the Lagree Fitness ecosystem in the region, enabling partnerships with Lagree’s training networks and equipment suppliers. Early positioning as a premium, results-driven option can differentiate Re+forme from more generic boutique fitness offerings. The studio’s pricing strategy signals a balance between accessibility and perceived value: a monthly unlimited option at $350 targets committed clients, while the lower-entry drop-in price of $39 invites trial without long-term commitment. This tiered approach aligns with a diversified customer base—students and professionals seeking predictable schedules and families or casual participants looking to supplement other activities. For brand alignment and cross-pollination, Re+forme’s positioning aligns with a broader wellness conversation that includes premium athletic brands such as Lululemon and Alo Yoga for apparel, Manduka for mats, and CorePower Yoga or YogaWorks for complementary practices. The facility’s proximity to the Fan’s vibrant dining and arts scene further enhances its appeal as a post-workout destination and community hub.
Industry observers should note how Re+forme’s Richmond launch intersects with broader wellness narratives in 2025. The studio’s emphasis on cross-training, performance optimization, and recovery is in step with studies and trend analyses that highlight the value of diversified movement portfolios for long-term adherence. Readers looking to explore how hybrid studios evolve in 2025 can refer to trend reports and case studies from Fitness Warrior Nation, including insights on wellness trends and the impact of fitness ecosystems on consumer behavior. As Re+forme grows, its ability to maintain rigorous coaching standards, deliver consistent results, and nurture a culture of belonging will determine its market position in the years ahead. For those who want to learn more about the health and fitness landscape in 2025, the following resources offer broader context about wellness trends and performance-oriented training: fitness wellness trends, mental wellness strategies, and fitness trackers for outdoor training.
As Re+forme grows, its roadmap includes refining the client journey—from first visit to membership renewal—while maintaining the high coaching standards that define Hardison’s teams. The studio’s public communications will emphasize community, growth, and sustainable progress, underscoring the belief that fitness is a lifelong journey best navigated with trusted mentors and a supportive group. With Richmond’s fitness-conscious population, Re+forme has the potential to become a central pillar of the local wellness scene, a place where athletes can train, recover, learn, and connect under one roof. The opening marks not just a new chapter for Hardison’s brand but a reinforcement of Richmond’s status as a boutique fitness hub where innovation and tradition converge.
Key milestones and anticipated timeline: the site lease was signed in August 2025, and the space is slated to open in early September. The design intention keeps Maiden Motion’s cadences intact while enabling strategic upgrades to align with Re+forme’s brand voice and performance goals. This approach balances continuity with fresh opportunities for experiential programming and cross-brand collaborations that resonate with a diverse fitness audience. Readers who want to follow the development, or who are curious about Lagree licensing and studio launches, can check industry updates and related case studies through Fitness Warrior Nation and partner outlets.
| Milestone | Timeline | Impact |
|---|---|---|
| Lease signed | Aug 2025 | Secured long-term home for Re+forme |
| Space retained layout | Immediate (initial phase) | Familiar experience for Maiden Motion clients |
| Opening | Early Sep 2025 | Launch of first Lagree licensee in Richmond |
| Staffing target | 0–3 months post-opening | 10–12 instructors to start; expansion as demand grows |
| Membership goals | First 6–12 months | Build a core community and steady revenue |
Wellness Trends, Brand Ecosystems, and the Future of Hybrid Fitness in 2025
Re+forme’s debut aligns with a broader shift toward hybrid fitness models that blend multiple modalities under one roof. As clients increasingly seek efficient, results-driven workouts, studios that combine Pilates, Lagree, mobility, and recovery in a cohesive program gain traction. The Richmond launch exemplifies how boutique studios are moving beyond single-discipline formats to deliver flexible schedules and a broader value proposition. This approach dovetails with wellness trend analyses that highlight the importance of cross-training, movement variability, and social accountability in sustaining engagement over time. For readers who want to explore macro-level trends shaping the fitness landscape in 2025, Fitness Warrior Nation’s articles on fitness-wellness trends and mental-wellness strategies offer complementary insights to the local story of Re+forme.
Brand partnerships and equipment choices will influence client experience and brand perception. Re+forme’s integration with high-quality gear and lifestyle brands can enhance the perceived value of memberships, while ensuring that clients have a coherent, premium experience from gear to coaching. In the broader market, brands such as Lululemon, Alo Yoga, Manduka, YogaWorks, CorePower Yoga, Lagree Fitness, Hotworx, Fabletics, and Pure Barre are part of the conversation about lifestyle alignment, performance apparel, and mobility resources. The studio’s eventual collaborations could include gear and apparel bundles, mats with optimal grip for Lagree training, and mobility tools that support Re+Set sessions. In a 2025 marketplace that values curated experiences, aligning with trusted brands helps establish credibility and fosters a sense of belonging among athletes who take their training seriously. For readers seeking brand alignment case studies, the broader wellness ecosystem provides many examples of successful partnerships benefiting studios, athletes, and retailers alike.
To stay ahead of the curve, Hardison’s team will continue to monitor consumer preferences and adapt the program to evolving needs. This includes developing targeted promotions, refining class sequencing based on feedback, and exploring neighborhood partnerships to continue delivering value beyond the studio walls. The results will likely manifest as stronger member retention, higher class consistency, and greater cross-referral between The Hot Yoga Barre and Re+forme participants. As with many successful fitness brands, the emphasis remains on consistent coaching, community building, and clear pathways for progression—elements that translate into long-term loyalty and sustainable growth. For readers who want to explore practical insights about blended wellness ecosystems, the Wellness Trends article and related resources from Fitness Warrior Nation offer a valuable compass of evidence and ideas to consider as studios navigate 2025 and beyond.
In sum, Re+forme represents more than a new workout—it’s a deliberate expansion of a personal philosophy: movement is a lifelong practice, and the best studios empower people to train smart, recover well, and connect with others who share the journey. The Sport-to-Wellness continuum is evolving, and Re+forme is positioned to be a catalyst in Richmond’s fitness story for years to come. For ongoing updates and discussions about the evolving fitness landscape, stay tuned to industry resources and community voices that celebrate athletes who prioritize consistency, technique, and community.
As a final note for readers curious about the practicalities of living a balanced, movement-rich life, a quick tour of local and national resources can broaden understanding of how studios implement best practices in coaching, equipment, and program design. You may also find value in exploring equipment brands and gear recommendations that align with your training style, whether you’re a Pilates purist or Lagree enthusiast. A combination of premium gear partners—and a commitment to thoughtful programming—will help transform a fitness studio into a holistic hub for wellness. For more on cross-brand gear alignment in fitness, check out brand-focused resources and wellness guides linked throughout this article.
As you plan your next move—whether you’re a prospective member in Richmond or a fitness professional considering opportunities in hybrid training—remember that the strongest studios are built on people. The instructors, staff, and members who show up with energy, curiosity, and accountability create the environment where progress happens. Re+forme’s opening is a compelling invitation to join a community that prizes technique, resilience, and mutual encouragement. Read more about the shifting fitness ecosystem in 2025 and beyond in the linked wellness trend coverage and related resources, and consider how your own movement journey could benefit from a balanced mix of Pilates, Lagree, and mobility work.
For a broader view of wellness integration in daily life and sport, refer to the following resources: hotel workout rooms and wellness spaces, legacy fitness challenges and community impact, presidential fitness test insights, fitness wellness trends, and benefits of weighted vests for functional training.
FAQ
- What is the opening date for Re+forme in the Fan?
The plan is to open in early September 2025, with a phased onboarding of members and classes to ensure quality coaching from day one.
- What classes does Re+forme offer?
Three main offerings: Re+forme Method (Pilates-based movements), Re+forme Lagree (Lagree method on Megaformers), and Re+Set (yoga-inspired mobility and stretching).
- What is the pricing model?
Founding unlimited membership is $225/month for 50 slots; drop-in is $39; 5-pack is $185; 15-pack is $525; monthly options range from $130 to $350 depending on class count and unlimited access.
- Will Re+forme collaborate with other fitness brands?
Yes. The studio’s gear and branding approach anticipates alignment with athletic brands such as Lululemon, Alo Yoga, Manduka, YogaWorks, CorePower Yoga, Lagree Fitness, Hotworx, Fabletics, and Pure Barre to enhance the member experience.
- How does Re+forme fit into Richmond’s wellness ecosystem?
It adds a multi-disciplinary training hub that complements existing hot yoga and barre offerings, enabling cross-training, shared coaching talent, and a broader set of movement options for residents. For more on the broader wellness landscape, see Fitness wellness trends and related resources linked in the article.